Tuesday, 28 July 2009

The Making of the Third Generation Prius Ad

It's Summer, so time for some lighter fare (don't worry, more news from Washington is coming later this week.)

I'm a Prius driver and will likely be replacing our older Toyota Highlander with another Prius, which will be my wife's and my daughter's car.

The Third Generation Prius advertisement features a unique combination of people, amazing graphics, and digital assembly - over 1,000,000 people were created from 200 extras.

Here's a You Tube Video that explains how the entire commerical was created. Incredible.

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